Walter Sisulu University wing breaks clear in the Varsity Shield

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Values, deals and the business of South African sport, with every source shown.

See the platform About INANI

SPAR Netball South Africa champions with the trophy

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worth.

Contracts, reach and partnerships in one dashboard. Sign up and take briefs with the number attached.

Relebohile Mofokeng in a Union Saint-Gilloise shirt

Insights worth
knowing.

The transfers, sponsorships and campaigns of South African sport, read properly and linked to their sources.

Read the insight All insights

EndorsementBavuma adds Audi to Mukuru and Skechers in 2026 CricketKlaasen retained at R48m, Rabada bought for R22m: the IPL prices SA talent TransferMofokeng to Union SG for about €3m on a four-year deal TransferMakhanya to Rangers for about £3m, seventh on the all-time list ReviewSamsung and the Springboks, eleven months in: Samsung SA shipments +15% in a falling market EndorsementThomas du Toit takes delivery of a BAIC B30 for social content CampaignMcatshulwa and Hele front adidas "Comfort speaks for itself" EndorsementMbokazi × Barloworld: "When the work is heavy, trust TLB" CodeLibbie Janse van Rensburg × Boerboel: LIBBO2, revenue tracked to the order IndustrySA rugby players and employers agree a new two-and-a-half-year deal SponsorJonsson Workwear takes the front of the Proteas shirt, multi-year IndustrySA rugby players and employers agree a new two-and-a-half-year deal SponsorJonsson Workwear takes the front of the Proteas shirt, multi-year

INANI by numbers

0Insights published, every one linked to its source

0Followers read from twelve athlete profiles, 20 Oct 2026

0Sports covered, rugby to swimming

0Of figures sourced; estimates labelled

Our story

University players in a huddle before kick-off

A sports economy built on guesswork, and a platform that replaces it with sourced numbers.

Our purpose

Sourced value for the athletes, teams and properties the market has not yet measured.

Our ambition

A reference price for Southern African sport, from a school leaver's first contract to a national sponsorship renewal.

About INANI

What INANI does

Kwanda Dimaza, Boland Kavaliers, Currie Cup

Values

What athletes, teams and leagues are worth, sourced and labelled.

Know your worth

Deals

Contracts, sponsorships, and campaigns tracked to the till.

Measure the return

Insights

The business story behind the game, every item linked to its source.

Insights worth knowing

Must-see stories

Insights worth knowing.

See all

Jake Dave, SACS number 10, steps a Rondebosch tackler

One to watch · 2027

Jake Dave: the SACS 10 who scored 24 against Paul Roos in Grade 11

A try, two conversions and five penalties in a 38-34 loss, then the game management that beat Wynberg 44-29. He came up through WP's Grant Khomo u16A side with centre James Sale, and with Kwakanya Gobe they lead a group that has played together since u13 and reaches matric in 2027. The first valuation INANI publishes before a contract exists.

Sources: SuperSport Schools, 26 Jul 2026 · SA Rugby magazine, 23 Aug 2026 · SuperSport Schools, Feb 2026 · Instagram

Insight · Sponsorship

Kolisi out-reaches Dupont on three platforms of four. adidas pays both. Does the fee follow the audience?

Read from the profiles on 20 October: Kolisi 2.5M across Instagram, Facebook, TikTok and X, Dupont 2.0M. Dupont wins X by four to one; Kolisi wins everywhere else. Neither fee is public. INANI's benchmark for the renewal is the measured audience, not the trophy cabinet.

Record: profile counts captured 20 Oct 2026 · Live reach

See the comparison

Juan de Jongh and Rudy Paige recording Behind the Ruck

Insight · Retired professionals

A retired Springbok's audience is inventory. No rate card is published.

Behind the Ruck and For the Love of Rugby are weekly shows run by former internationals with no published rate card. INANI values the channel on what it can measure, reach, cadence and the guests it can book, and sets the sponsorship benchmark the hosts would otherwise be negotiating from instinct.

Record: MyPlayers, 29 Jan 2025 · YouTube

Banyana Banyana lift the WAFCON trophy, 2022

Sponsorship

Banyana Banyana: 116 days without a sponsor, then four more years with Sasol

The 2022 African champions went into WAFCON 2025 with the Sasol deal lapsed and match fees unpaid. Renewed to 2029 in October, value undisclosed. INANI's question: what is the shirt worth?

Sources: SAFA · TimesLIVE

Read the insight

Transfer

Mofokeng to Union SG: a €3m fee for a World Cup starter

Four-year deal straight after a World Cup where he started at 10 in the win over South Korea. Pirates took about R55m.

Sources: Mail and Guardian · Goal

Read the insight

Olwethu Makhanya holds up a Rangers scarf at his unveiling

Transfer

Makhanya joins Rangers for about £3m, into the all-time top ten

Four-year contract from Philadelphia Union, announced 30 July 2026. The seventh most expensive South African transfer on record, and the profit stays in MLS.

Sources: The Scotsman · Africa Soccer

See the top ten

A Springbok in training kit holds a Galaxy phone at the Samsung launch

Sponsorship review

Samsung and the Springboks, eleven months in: has it paid?

Two-year deal, five squads, no fee disclosed. Samsung's South African shipments grew 15% in a falling market during the first three quarters. Correlation or return? INANI reads the record.

Sources: SuperSport · Omdia

Read the review

Temba Bavuma, centre, in the Jonsson Workwear Tested for Work campaign

Endorsement

Bavuma's 2026: Mukuru in January, Skechers in August, Audi in October

Three ambassador deals in ten months for the Proteas captain, all undisclosed, all ahead of a home Cricket World Cup in 2027. INANI's question for each brand: what is the renewal benchmark?

Sources: Mail and Guardian · TimesLIVE · Briefly

How the return is measured

Prize presentation at a national championship

Athlete rights

Tatjana Smith's $35,000: the case for a number the athlete can see

An Olympic champion's world championship prize money withheld for over a year by her own federation, against a kit fine larger than the prize. Swimming SA will now pay the interest. A dashboard that shows an athlete what she is owed, and by whom, is not a luxury.

Source: Daily Maverick, 23 Sep 2026

Mbekezeli Mbokazi with his QT Sports agent at the Barloworld Building Nations wall

Endorsement

A footballer called TLB sells backhoe loaders. That is a measurable deal.

Barloworld Equipment built a Cat 426 campaign around Mbokazi's nickname, with a phone number and a monthly price on the creative. Every enquiry on 0860 BARLOW during the flight is attributable. INANI's kind of sponsorship.

Source: @barloworldequipmentsouthafrica · @qt_sports

How the return is measured

Libbie Janse van Rensburg with her Boerboel discount code

Revenue in the open

LIBBO2: a Springbok flyhalf whose deal is already tracked to the till

Libbie Janse van Rensburg's Boerboel Wear code puts her name on every order it drives. With 10.5k followers she is the size of athlete the market ignores and the exact case INANI prices: a code, a conversion rate, a commission.

Source: @libbiejvr

How the return is measured

Thomas du Toit at the BAIC South Africa dealership with his B30

Endorsement

Thomas du Toit drives off in a BAIC B30

A vehicle sponsorship, not a cash deal: the Springbok prop gets the locally assembled B30 and BAIC gets first-hand social content on it. The kind of in-kind partnership INANI values at the car's retail price plus the content.

Source: CAR Magazine, 7 Jul 2026

How the return is measured

Kwanda Dimaza carries into contact for Boland Kavaliers in the Currie Cup

Industry

SA rugby's new player deal covers every professional in the country

Players and employers agreed a new employment deal covering roughly two and a half years. The detail is not public yet; INANI will publish the terms as they are confirmed and benchmark them against the previous agreement.

Source: SA Rugby, 6 Aug 2026

How the return is measured

Sponsorship

Jonsson Workwear moves from Ellis Park signage to the Proteas sleeve

A Durban workwear manufacturer with about 5,000 staff now sits on every men's and women's ODI and T20I shirt under a multi-year agreement announced in August 2026.

Source: Company record

How the return is measured

The platform

Know your worth.

See the platform

app.inani.co.za/athletes/siya-kolisi

Siya Kolisi

Flanker · Stormers · Springboks captain

FOM · equity

Instagram0Oct 2026 · up from 1.3M, Jul 2024

Test caps0Nov 2025

Last salary£850kRacing 92, reported

Media valueESTconnect to verify

Reach, all platformscaptured 20 Oct 2026

Instagram

1.6M+23% since Jul 2024

Facebook

426Knew

TikTok

414K4.2M likes

75.1Knew

Total 2.5M across four platforms. Instagram grew 23% in 27 months; the three accounts the 2024 demo did not track add another 915K. Every figure read from the profile on the date shown, not estimated.

How reach converts to paid dealsExample: semi-professional athlete, 12 months

Total followers61.1k

Paid deals4

Earned by athleteR164k

Revenue for brandsR574k

TikTok has the most followers; Instagram earns the most. Four tracked deals returned R574k of brand revenue on R164k of fees, a 3.5× return on spend. Reach is not value; sales are.

Live reach

Instagram, read from the profiles on 20 Oct 2026, against the Jul 2024 baseline

Ilona Maher

5.6M1.4M in Jul 2024 · 4×

Siya Kolisi

1.6M1.3M in Jul 2024 · +23%

Antoine Dupont

1.3M1.0M in Jul 2024 · +30%

Two adidas athletes, four platformsKolisi · Dupont, read 20 Oct 2026

Instagram

1.6Mv 1.3M

Facebook

426Kv 250K

TikTok

414Kv 179K

75Kv 298K

Total

2.5Mv 2.0M

Instagram ✓ readTikTok ✓ readFacebook ✓ readX ✓ read

Same sponsor, two captains. Kolisi out-reaches the France captain on three platforms of four and by 25% in total; Dupont leads only on X, by four to one. Kolisi has posted 2,765 times on Instagram for 1.6M; Dupont 583 times for 1.3M, four times the followers per post. Maher, meanwhile, has grown from 8% ahead of Kolisi to three and a half times his Instagram reach in 27 months. INANI prices the gap and the growth.

Contracts

Playing contracts, from the public record

2026
Stormers · returns to Cape Town from the Sharks
2024
Sharks · Racing 92 deal to 2026 ended early by agreement
2023
Racing 92 · £850k a year, reported
2021
Sharks · after MVM Holdings took a majority stake

Open briefs

Matched to your sport, tier and territory

Workwear brand seeks rugby ambassador, KZN12 months · social and in-store · example brief

Tailoring house seeks three Springboks for a capsuleLaunch 2027 · equity option · example brief

Sports drink seeks netball ambassadors24 months · three athletes · example brief

Campaign return

12-month athlete partnership · revenue tracked by promo code, tagged link and retailer feed · example

Fee paidR600kbrand input

Attributed revenue0codes, links, retailer feed

Return on spend0revenue ÷ fee · media value R1.9m EST

Instagram

R1.10m

TikTok

R0.51m

Press and web

R0.29m

Broadcast

Not tracked

Who it is for

Athletes

Know your worth. Sign up and take briefs with the number attached.

Teams and leagues

Measure what a sponsorship returns, in revenue, not reach.

See the return

Rights holders

Benchmark the renewal before the sponsor's agency does.

Benchmark my rights

Brands and agencies

What you paid, what you sold, and the return on spend.

Measure the return

Investors

Follow the capital moving through sport.

Insights worth knowing

Media and fans

The business story behind the game.

Read the reports

Put a numberon it.

Know yourworth.

Insights worthknowing.

A sports economy built on guesswork, and a platform that replaces it with sourced numbers.

Values

Deals

Insights

Insights worth knowing.

Jake Dave: the SACS 10 who scored 24 against Paul Roos in Grade 11

Kolisi out-reaches Dupont on three platforms of four. adidas pays both. Does the fee follow the audience?

A retired Springbok's audience is inventory. No rate card is published.

Banyana Banyana: 116 days without a sponsor, then four more years with Sasol

Mofokeng to Union SG: a €3m fee for a World Cup starter

Makhanya joins Rangers for about £3m, into the all-time top ten

Samsung and the Springboks, eleven months in: has it paid?

Bavuma's 2026: Mukuru in January, Skechers in August, Audi in October

Tatjana Smith's $35,000: the case for a number the athlete can see

A footballer called TLB sells backhoe loaders. That is a measurable deal.

LIBBO2: a Springbok flyhalf whose deal is already tracked to the till

Thomas du Toit drives off in a BAIC B30

SA rugby's new player deal covers every professional in the country

Jonsson Workwear moves from Ellis Park signage to the Proteas sleeve

Know your worth.

Athletes

Teams and leagues

Rights holders

Brands and agencies

Investors

Media and fans

Insights worth knowing.

Put a number
on it.

Know your
worth.

Insights worth
knowing.