Know your
worth.
Contracts, live reach, partnerships and media value in one dashboard. Click through the screens: this is the product, with Siya Kolisi's public record loaded.
Total 2.5M across four platforms. Instagram grew 23% in 27 months; the three accounts the 2024 demo did not track add another 915K. Every figure read from the profile on the date shown, not estimated.
TikTok has the most followers; Instagram earns the most. Four tracked deals returned R574k of brand revenue on R164k of fees, a 3.5× return on spend. Reach is not value; sales are.
Same sponsor, two captains. Kolisi out-reaches the France captain on three platforms of four and by 25% in total; Dupont leads only on X, by four to one. Kolisi has posted 2,765 times on Instagram for 1.6M; Dupont 583 times for 1.3M, four times the followers per post. Maher, meanwhile, has grown from 8% ahead of Kolisi to three and a half times his Instagram reach in 27 months. INANI prices the gap and the growth.
- 2026Stormers · returns to Cape Town from the Sharks
- 2024Sharks · Racing 92 deal to 2026 ended early by agreement
- 2023Racing 92 · £850k a year, reported
- 2021Sharks · after MVM Holdings took a majority stake
Know your worth,
in your pocket.
Five screens: value, connected accounts, open briefs, contracts and the quarterly report. The phone cycles through them; tap the dots to jump.
- ConnectInstagram, TikTok, X, YouTube and Facebook through the platforms' own logins. INANI never scrapes.
- VerifyReach is measured from connected accounts. Until then the value is marked EST.
- ApplyBriefs matched by sport, tier and territory. One tap to apply with the dashboard attached.
Logins run through each platform's own OAuth. INANI never asks for a password and never scrapes.
Matched by sport, tier and territory. Example briefs.
Share with an agent, a school or a sponsor. Estimates labelled, sources listed.
Under the hood
What the dashboard runs on.
Platform OAuth
Instagram, TikTok, X, YouTube and Facebook connect through their own logins. Reach is read, never scraped.
Revenue attribution
Promo codes, tagged links, affiliate pages and retailer sales feeds tie every order back to the partnership that drove it. Media value is reported alongside, labelled EST.
Verified handle registry
Seeded ground truth for national teams and franchises, so a fake account never inflates a value.
Briefs marketplace
Two-sided: brands post, athletes and teams apply, terms agreed on the platform, return measured from day one.
Report library
A4 PDF editions generated from the same data layer, one currency per report, sources listed.
Payments and API
Card payments through Paystack. Reporting API for brands and agencies on request. POPIA controls on every personal record.
Three products,
one data layer
My Value
The athlete and team dashboard shown above: contracts, reach, partnerships and media value, every input visible.
Rankings and Discover
For brands, agencies and rights holders. Rank properties by sport, tier and territory, compare on one scale, shortlist straight into a brief.
Pulse
The newsroom and report library. Every contract, sponsorship and valuation story linked to its source.
Plans
Rand pricing for South African accounts; international accounts billed in US dollars.
Athletes
R0 forever
- Public profile and dashboard
- Take open briefs
- Insights newsletter
R99 / month
- Connected accounts, live reach
- Verified media value
- Contract timeline and documents
- Take open briefs
R299 / month
- Everything in Pro
- Priority on briefs
- Quarterly valuation report
- Agent access
Teams, leagues and rights holders
Quote by squad size
- Squad dashboards
- Inventory pricing against the board
- Renewal benchmarks
Quote by squad size
- Everything in Team Pro
- Rankings and Discover
- Rate-card builder
- Partner reports
Brands and agencies
Most complete
R4,999 / month, Brand Premium
- Rankings and Discover
- Unlimited briefs
- Campaign return reports
- Cost per thousand and renewal benchmarks
- API access on request