About INANI
Inani is isiXhosa for number, value, amount. INANI puts one on sport.
Why INANI exists
The tools that measure the sports market were built for leagues that could already afford them. Everyone else negotiates on instinct: the school leaver signing a first contract, the semi-professional with a sponsor and no number, the retired international whose name is still worth more than anyone has told her.
INANI puts a sourced value on athletes, teams and commercial rights, and shows its working. Every figure on the site comes from a named source; estimates are marked as estimates.
Know the numbers. Understand the value. Put a number on it.
Contact
Athletes, brands, rights holders, investors and media. Choose who you are and INANI routes the message to the right desk.
Brands and agencies
Open the demo for Rankings and Discover, or post your first brief. We reply with a shortlist, not a deck.
Teams, leagues and rights holders
Send the property and the renewal date. We come back with the benchmark.
Athletes
Applications for the founding roster are on the Athletes page.
Media
Report editions and data are available on request, with attribution to INANI Insights.