INANI
Know your worth

Measure the return.

What you paid. What you sold. Not only who saw it.

From fee to revenue.

Every INANI partnership carries a tracked route to the till: a promo code, a tagged link, an affiliate page or a retailer sales feed. The report shows what the brand paid, what it sold, and what it earned on the spend. Media value is reported too, as the secondary measure it is.

Attributed revenue sales traced through codes, links and retailer feedsReturn on spend revenue ÷ fee; above 1× it paid for itselfCost per order fee ÷ orders, comparable with paid searchPayback months until gross profit covered the fee
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Campaign report: 12-month athlete partnership, footwearExample figures, not a real campaign
Fee paid
R600k
brand input
Attributed revenue
0
codes, links, retailer feed
Return on spend
0
revenue ÷ fee
Orders
4,180
tracked
Cost per order
R144
fee ÷ orders
Payback
4 mo
gross profit covers fee
Promo code sales
R1.30m
Tagged links
R0.61m
Retailer uplift, matched
R0.19m
Media value (secondary)
R1.9m EST

Return on spend of 3.5× means R3.50 of tracked sales for every rand of fee. Whether that is good depends on the margin: at 40% gross margin this campaign earned R840k gross profit on a R600k fee, so it paid back in month four. Untracked sales are not counted, so the figure is a floor.

Fee to revenuehow the spend converted · example
Reached2.4m people Engaged310k Clicked46k Ordered4,180 RevenueR2.1m on R600k

Eyeballs at the top, rand at the bottom. INANI reports the whole column.

Return on spend by athlete tiertracked revenue ÷ fee · example
2×4×0 1× 4.2×School leaver 3.5×Semi-pro 2.9×Retired pro 1.6×Contracted pro

The dashed line is break-even. The under-measured tiers sell more per rand of fee.

Cost per order against other channelsfee ÷ orders · example
INANI athlete partnershipR144 Paid socialR210 Paid searchR260 In-store promotionR320

The brand's own channel costs are entered by the brand, so the comparison is theirs, not ours.

Renewal benchmarkreturn on spend against comparable deals · example
2.1×3.8× Comparable band, 12 tracked deals 1×5× This deal · 3.5× Semi-professional athlete partnerships, South Africa, 12 months

Upper half of the band. Renew, and negotiate the fee from that position.

Sinazo Mcatshulwa and Aseza Hele in the adidas campaign

Brands post the brief. Athletes and teams apply.

  1. Post a brief: category, budget range, territory, deliverables.
  2. Athletes, teams and rights holders apply, dashboard attached.
  3. Agree terms on INANI. The return is measured from day one.
Post a brief

Workwear brand seeks rugby ambassador, KZN

Example brief. 12 months. Social and in-store.

Apply

Tailoring house seeks three Springboks for a capsule

Example brief. Launch 2027. Equity option.

Apply

Bank seeks SA20 franchise for a fan-finance campaign

Example brief. Single season. Digital only.

Apply

Sports drink seeks netball ambassadors, national

Example brief. 24 months. Three athletes.

Shortlisting